Trainer Kristen

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Kristen Hawkinson

Kristen Hawkinson is a personal trainer and Pilates instructor who serves clients both at her home studio or at their residence. Her schedule is completely booked with in-person clients and she wanted an alternate way for her clients to achieve their fitness goals through a series of workout routines that do not require an in-person session. Kristen needed a website that allowed her to offer online fitness programs on a monthly subscription basis. Members would complete a questionnaire that Kristen would use to create a very personalized plan for each of them. In addition, she wanted to offer a base subscription that allows members to pick and choose their own workouts from a library of videos. Kristen approached ReecerMedia to design and develop a new website using her domain

Our Approach

We knew this was a special project that required custom WordPress development to enable the features and functionality required as well as a design that conveyed Kristen’s unique color palette, and logo design, which was crafted by the talented Loren Ashley DesignThe beautiful photography was definitely an asset here as well so much credit also goes to photographer Lauren Stohlman.

Trainer Kristen

Logo by

Photography by Lauren Stohlman

Photography by Lauren Stohlman –

The new web design needed to:

  • Serve a detailed questionnaire for a starting point to their workout program.
  • Serve the proper content for each user depending on their membership level and/or custom program.
  • Allow Basic members to create their own workouts through playlists, add their own measurements and photos to track their progress.
  • Browse and filter a vast library of workout exercises, short series, and full workouts through an easy to use interface.
  • Allow members to access to manage their profile, account, workouts.
  • Be a trusted source of information about fitness, health, and wellness.
  • Promote recommended products and equipment through an online shop with links to Amazon to purchase.
  • Be easy for Kristen to administer, and stay up to date with how her online clients are doing and engage with them to keep them motivated to achieve their goals.

How It Works

In addition, the following “behind the scenes” features were integrated into the WordPress website:

  • Regular pings to Google, Yahoo, and Bing
  • Google analytics performance reporting
  • High-speed page loading
  • Anti-spam features on contact forms
  • Premium web hosting services through

The Result

The success of this project greatly depended on regular collaboration and communication with Kristen. Thankfully, she was highly engaged, positive and full of encouragement along the way. This kept the project moving and kept everyone motivated. She also shared a sense of humor which was welcomed and much needed at times! Kristen was as much a part of the process as we were, uploading videos, adding content and learning how to use the site herself. Together we worked through the many ins and outs of a complex website. Together we tested and debugged, made adjustments, and launched! 


Marni is so knowledgeable and easy to work with. She has great ideas, she communicates well and operates with a high level of integrity. Her team is creative and they are so passionate about doing the job right and in a timely manner! ~ Kristen Hawkinson, Personal Trainer & Coach

See for yourself!

Visit, and sign up today for an online personal training experience you will LOVE.

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Why we do what we do.

Marni and the team at ReecerMedia are fantastic to work with! They help us with a variety of items such as website design, branding, web hosting, and more. I would highly recommend using Marni. She is able to take my ideas and make them 10 times better 🙂

Colton Fairchild

Marni is so knowledgeable and easy to work with. She has great ideas, she communicates well and operates with a high level of integrity. Her team is creative and they are so passionate about doing the job right and in a timely manner!

Personal Fitness Trainer & Coach

I can’t say enough good things about Marni and ReecerMedia. Without her encouragement, knowledge, creativity, and insight, I may never have felt confident enough to launch my long-dreamed-of blog of recipes and inspiration, Kirsty’s Table. Marni listened to my goals and ideas, and helped me design the logo, website, and also administers and hosts the site through Her optimism is contagious! Marni continues to patiently teach me the ropes in this previously unfamiliar blog world, and I am forever grateful for her collaboration and excited for what comes next.

Kirsten Getchell

Marni was able to take the little information that I gave her and create a really great website. I could not be more impressed with her and the work that she did for me. She is efficient, detail-oriented and wonderful to work with. I am pleased to recommend her to anyone that needs her services.

Yvie Scoggins-Gámez

Marni was absolutely amazing to work with! Not only is she talented in design, but she really takes the time to get to know you and your service to bring the best website to life. There were times when I wasn’t exactly sure what I wanted for various aspects of the site but Marni was able to draw ideas and thoughts out of my mind when I couldn’t find the right words! So happy with the final product and the service she provided throughout the process. Highly recommend!!

Meghan Michael, PHR, SHRM-CP

I had a moment and just wanted to thank you again. I love the new look, feel, and functionality of the web site. I see traffic is up double than what it was with Go Daddy and have clear insight on how I can keep improving my SEO. Anyways, I wanted to pass along how great you’ve been to work with.

Matthew D.M. Watson, Ph.D., PMP

My beautiful website was thoughtfully built with a personal touch and understandable communication. I highly recommend for ReecerMedia for hosting, website design and implementation and more.

Marni Reecer gets a 5 Star Rating for the excellent website she built for me. She has that combination of artistry and website architecture skill that made me proud of what she accomplished. Her recommendations and initiative overcame my paucity of direction and vision. She communicated, corrected, improved and followed..  

For 10 years we have looked to Marni and ReecerMedia for our company’s web site and online management. This is a partnership we value and know we will have for the life of our organization! Marni’s response is always immediate – and she goes the extra mile for us-from web hosting, to marketing materials, Marni always brings her ‘A’ game!

President, Provider Services Management, LLC

Marni is the best. I have known her for many years, and she has created 2 websites for me. I love her creativity, and her willingness to listen and make great suggestions to create something personal. And she will make it a fun experience while being extremely professional! I highly recommend Marni!    


BossDog took our website and added a online store efficiently and surpassed our expectations of what we wanted! Metroplex Piano Moving thanks BossDog for all the great work!  

Metroplex Piano Moving

I highly recommend Marni Reecer for all your website and hosting needs. She is local to Dallas/Fort Worth, is very responsive, and is excellent at what she does. She not only follows instructions well and produces the product I want, she also makes good suggestions for the website and understands the needs and limitations of attorneys regarding website-design and advertising. Her rates are very competitive. Unlike some other web-designers who overcharge, don’t follow instructions, or even disappear for months after you pay the deposit, Marni is very professional and has always delivered.  


Michael Mowla