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Kristen Hawkinson is a personal trainer and Pilates instructor who serves clients both at her home studio or at their residence. Her schedule is completely booked with in-person clients and she wanted an alternate way for her clients to achieve their fitness goals through a series of workout routines that do not require an in-person session. Kristen needed a website that allowed her to offer online fitness programs on a monthly subscription basis. Members would complete a questionnaire that Kristen would use to create a very personalized plan for each of them. In addition, she wanted to offer a base subscription that allows members to pick and choose their own workouts from a library of videos. Kristen approached ReecerMedia to design and develop a new website using her domain trainerkristen.com.
We knew this was a special project that required custom WordPress development to enable the features and functionality required as well as a design that conveyed Kristen’s unique color palette, and logo design, which was crafted by the talented Loren Ashley Design. The beautiful photography was definitely an asset here as well so much credit also goes to photographer Lauren Stohlman.
The new web design needed to:
In addition, the following “behind the scenes” features were integrated into the WordPress website:
The success of this project greatly depended on regular collaboration and communication with Kristen. Thankfully, she was highly engaged, positive and full of encouragement along the way. This kept the project moving and kept everyone motivated. She also shared a sense of humor which was welcomed and much needed at times! Kristen was as much a part of the process as we were, uploading videos, adding content and learning how to use the site herself. Together we worked through the many ins and outs of a complex website. Together we tested and debugged, made adjustments, and launched!
Marni is so knowledgeable and easy to work with. She has great ideas, she communicates well and operates with a high level of integrity. Her team is creative and they are so passionate about doing the job right and in a timely manner! ~ Kristen Hawkinson, Personal Trainer & Coach
Visit TrainerKristen.com, and sign up today for an online personal training experience you will LOVE.