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We love helping our clients see results through effective online marketing strategies. Our approach starts with connecting with you, your story, your brand, your goals, your comfort level, and your budget to devise a digital marketing plan that makes sense for you, and gets results. We believe in the power of data, and in “good learnings” to help guide the course of any marketing campaign towards the end goal.
We approach social media marketing with a not-one- size-fits-all mentality. To develop the strategy that is right for your business, we do our research, we ask questions, we look at data. Next, we take into consideration your unique brand, key objectives, your current audience, and social media trends. And finally, we marry that with a plan that makes the most sense for you and your budget. Working together we executive on that plan, report results, and optimize from the learnings we gain along the way.
Our social media guru, Joanie Reecer, not only loves to dig into the data but is also highly creative and crafts content that is both meaningful and effective in order to attract, connect with and engage the audience you want.
Balancing organic posts with paid social media ads can also be part of the strategy to boost and/or accelerate the achievement of set goals.
Email marketing continues to be a powerful tool to communicate with your audience. And now more than ever the ability to target your messaging with relevant content to your subscribers plays a major role in the success of your email campaigns.
Whether you want to send a general hand-crafted monthly newsletter to your entire base, pretty up your blog subscriber emails, message your online members, or online shoppers based on their activities, we can help find the right formula for your budget.
ReecerMedia offers Technical Web Optimization and light SEO consulting. We are not a full-blown SEO firm, but we can and do assist and work with SEO agencies.
Technical SEO Services
First, a quick audit is performed to establish a benchmark of your website speed and general search engine ranking. Next steps are taken to increase site speed to above average, to help your site gain preference over competitors who may have slower websites. Following best practices, site backups are scheduled, updates are done as needed. The website is then verified, and sitemaps submitted to both Google and Bing. Google Analytics is set up with any goals desired to gain insights into traffic, search, and usability. Upon completion of all these steps, a final Post Audit is conducted to compare and see the improvements made since the quick audit. Turnaround time is 1-2 weeks.
ActiveCollab is our project management tool. This platform allows us to invite clients to a forum for task management, including a time tracker and due dates. It allows us to effectively communicate throughout the course of the campaign and keeps things all in one place!
Our go-to tools for creative development are Canva and Adobe Creative Suite. We also use Grammarly to keep typos at bay and make sure the message is clear and grammatically correct.
We don't always need a social media marketing tool, it really depends on the campaign, but when we do we absolutely love ZOHO :)
MailChimp is a major player in email marketing and integrates with so many other platforms. But we also really like using Drip.com when it comes to marketing automation and triggered campaigns based on user behavior.